In the article titled “What Makes This Dress $15,400?” (page 140) Deputy Editor @EustaciaHuen explains in detail what elements make a Pnina Tornai gown (pictured above) so pricy? Although Eustacia’s points are valid, this raises a very interesting question. What do brides value more… price or craftsmanship?
While most designers may agree that such luxuries are justified, I am curious to hear from the retailers what the best bargaining tool is in this economy. Although the Pninia is undoubtedly gorgeous, is it a practical buy? Can the average bride really be swayed to go above her budget because a garment is hand sewn? Can she tell the difference between high-quality French Chantilly and a simple Alencon? Are they actually willing to pay double for Austrian Swarovski embellishment?
I’m also very curious to hear if designers are struggling to replicate such intricate detailing in a less expensive manner in order to make a larger profit. Is it possible to make an exquisite gown without hitting the 15K mark?
Tell us what you think!