Where in the World is COUTURE?

Greetings friends! It was great seeing you all in April and we can’t wait until October (it’s closer than you think!).  Just because our show is twice a year doesn’t mean we aren’t constantly working towards improvement. The COUTURE team is always doing research, forming relationships and exploring ways to elevate the show.

Our summer journey started with Corin and Michelle visiting our favorite designers in the UK!  First up were Justin and Larry Warshaw at the Hilton Metropole where they were previewing their Justin Alexander, Sincerity and Sweetheart collections.  It was like déjà vu chatting with them while gazing at the gorgeous gowns. Believe it or not it they were more beautiful then we remembered!  White Gallery followed where we had fun mingling with more old friends. The expense Ocean Media Group put into the look of the show was evident and inspiring. The subtle pops of color were playful and complemented the luxe collections and otherwise clean layout.  We had fun chatting with Watters, Halo & Co, Cymbeline, Kisui Berlin, Augusta Jones and Jesus Piero while also making new friends along the way. London Bridal Show was next and was also filled with familiar faces like Jasmine Bridal, Demetrois, Lillian West and Sophia & Camilia. It was great to get feedback on the New York market and see the collections in another element.  We even had time to enjoy some tea and scones in the West Hall Café while talking notes!

The fashion shows at White Gallery were certainly a huge highlight!  Stewart Parvin’s crisp and clean collection was very chic and understated while still remaining glamorous! It is no wonder he is a favorite of the Queen herself!  Ian Stuart delivered drama and elegance at his runway presentation (as always!) with fabulous frills and ruffles that enchanted the onlookers. The grand finale was particularly memorable including stunningly bold designs and spectacular bursts of confetti rain! Elizabeth Stuart, Charlotte Balbier and Annasul Y are just some of our new favorites from the Designer Preview show. It was interesting to see that many of the trends we saw at COUTURE were also on the UK runways including delicate lace, dramatic backs and sleeves of all lengths.

Back in The States our editorial team attended Enzoani’s Seventh Annual Runway Show at its “top secret location.” Over 500 in-the-know bridal experts gathered at the Lyon Air Museum in Santa Ana, California to preview the new line. The Knot Fashion & Beauty Editor Jennie Ma reflects on the evening saying, “It was truly a theatrical performance! Enzoani consistently manages to design gorgeous gowns that are not only glamorous but also extremely elegant.” After a brief intermission, reality star Lindsay Yenter (aka “The Girl in The Wedding Dress” on The Bachelor season 17) shocked the crowd by introducing designers Mark Badgley and James Mischka to the stage! The grand finale was their 2014 Badgley Mischka Bridal and Bridesmaids collections filled with their signature beading and ornate embellishments. “What a great surprise to find out that Enzoani and Bagdley Mischka are collaborating with each other!” states Ma, “It seems like the perfect marriage since both brands design such timeless and elegant gowns.”

This past Wednesday, The Knot Wedding Network had a Market Mixer at the Taglyan Complex in Los Angeles. Our business manager Michelle was lucky enough to join in on the fun! She enjoyed fabulous cocktails, delicious treats and live music while networking all night with West Coast retailers and vendors that came to get a sneak peak of what new at The Knot!

Where will COUTURE end up next? Stay tuned!

LIGHTS, CAMERA, COUTURE!

Thank you again to everyone who made COUTURE a smashing hit this April! In case you missed it, above is a highlight reel of all the fabulous details.  The collections this year were particularity well rounded with iconic anchors like  Rosa Clara, Justin Alexander, Maggie Sottero, Jasmine Bridal and Palmoa Blanca as well as fresh up and comers like Madeline Fig, Lauren Gabrielson, and Cocoe Voci!  The floor was packed with some of the biggest names in the bridal business and we even introduced the new COUTURE Salon filled with fabulous activities and treats just for them! Till October…

DESIGNER DISH: A Sneak Peek at Justin Alexander’s New Collection

COUTURE: What was the inspiration behind your collection and what elements are you most excited to share?
JUSTIN ALEXANDER: The inspiration this season is pure sophistication. The use of elegant laces, fine silks and vintage details are the  handwriting that customers have come to know about Justin Alexander.

COUTURE: How do you present your collection to the press vs retailer?
JUSTIN ALEXANDER: For our retailers, we know how their time is limited so we showcase all our new designs on mannequins. They love this! For the press- we have them pick their favorites and we have a model on site for them to photography. Best of both worlds!

COUTURE: What trends are you currently loving and how did you incorporate them into your Fall 2013 line?
JUSTIN ALEXANDER: The trend we are loving are diverse necklines. The Justin Alexander has incorporated Queen Anne, Sabrina, Bateau necklines into this new collection.

COUTURE: Bridal Fashion Week may only last 7 days but proper preparation take weeks and sometimes months! What steps have you taken this market?
JUSTIN ALEXANDER: We take months in the preparation before market. The Justin Alexander collections are finely tailored to make sure they are perfect for our retailers. This season we have had custom mannequins for Justin Alexander Signature!

COUTURE: What is the main goals you want to accomplish this market?
JUSTIN ALEXANDER: Every market our major goal is for our stores the love the collection as well as our company.

COUTURE: There are many bridal markets to choose from across the globe. What brings you to New York Bridal Fashion Week and more specifically COUTURE?
JUSTIN ALEXANDER: There is no other place like NY Bridal Fashion Week. We love Couture because it allows us to have an intimate setting to showcase our collections and spend time with our customers.

Welcome Justin Alexander to COUTURE

Inspired by the glamorous era of the 1950’s and 60’s, Justin Alexander knocks it out of the park every time. By channeling the elegance of vintage starlets like Grace Kelly and Marilyn Monroe, Justin Alexander brings back their lady-like elegance and interprets it in a contemporary manner. The brand’s unique mixture of vintage details and modern trends makes them an extremely popular destination each season and we can’t wait to see what tricks they have up their sleeve for Fall!